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Hype Insights

Learnings from our adventures in purposeful branding.

A simple illustration of a red five-petaled flower with a yellow center, surrounded by green leaves, set against a bright yellow background.
What Makes a Good Logo?

Why logos matter less—and more—than you think.

  • A blue cartoon camera with a large lens on a tripod flashes in front of colorful illustrated portraits and plant images on a purple wall.
    The Art of Commissioning Photography for Nonprofits

    A single photograph can capture a moment, tell a story, and spark action.

  • A colorful grid of illustrated seed packets featuring drawings of vegetables, fruits, plants, and abstract patterns on bold, vibrant backgrounds. The designs are whimsical and playful in style.
    The Art of Commissioning Illustrations for Nonprofits

    Illustration helps crystalize ideas, imagine futures, and go where photography just can't.

  • Illustration of a yellow and orange rocket separating from a blue and orange booster in space, with flames coming from the rocket’s engine against a dark blue background.
    Rebranding Is Rocket Fuel for Fundraising

    Nothing gives you momentum for development campaigns like a brand update.

Insights Mixtapes

  • An abstract illustration shows colorful beams with scribbles converging into a dark circle, which then radiates swirling blue, purple, and yellow gradients, ending with a bright yellow starburst on a dark background.

    Resources for Nonprofit Creative Leads

  • Illustration of a tree with orange leaves and dark blue trunk, set against a light background. Visible roots spread out underground, mirroring the tree's branches above. Image is framed by a teal border.

    Reframing the Role of Philanthropy

  • Colorful illustration of stylized butterflies with blue, purple, and orange wings on a light yellow background. The butterflies are outlined with white dots and framed by a bright blue border.

    How Courageous Nonprofits Drive Meaningful Change

  • Illustration of a green leafy plant with small red berries and a single yellow flower, centered on a light background with a thick orange border.

    What Branding Is and Why Brands Matter to Nonprofits

  • Abstract illustration of an eye with a blue iris and overlapping translucent blue and white shapes on a bright yellow background, framed by a thick purple border.

    How Your Brand Should Evolve with Your Organization

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Hyperakt is a NYC certified Women-Owned Business Enterprise (WBE).

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