Work

Adobe I Have PSD

What if you could Photoshop your life?

Visual Identity, Campaign Website, Motion
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The challenge

Adobe is the leading developer for creative software, including the ubiquitous Photoshop. For Photoshop’s 20th anniversary, Adobe approached Hyperakt with an open brief to design a creative piece that celebrates the iconic digital design tool.

The opportunity

Hyperakt’s concept was to show how Photoshop colors the world. We shot a short film about the daily life of designers and artists with Photoshop on the brain - “I Have PSD.” The tongue in cheek video imagines dexterity with Photoshop as a supernatural power, enabling the creative user to reimagine every aspect of his life and appearance.

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Impact

The video went viral: over 1 million views on Vimeo, 100,000 visits to the I Have PSD site, and 150,000 views on Youtube. We even inspired a number of parodies from admirers around the world.

Check out some funny behind-the-scenes photos here.

  • 1.2MM
    Views on Vimeo
  • 166,000
    Views on Youtube
  • 100,000
    Site Visits
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Project Credits

Client
Year of Completion
Issues
Project Team
Collaborators
  • Formento & Formento
  • Justin Weinstein
  • Joe Beshenkovsky
  • David Dimeola
  • The Brigade
  • Shawn James Seymour & Yoshimi Tomida
  • Lullatone
  • Joshua Formento
  • Craig Keirce
  • Tyrone Rhabb
  • Jeremiah Boncha
  • Kate Hasting
  • Johan Matton
  • Nikki le Villain
  • Lily la Vamp
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