Adobe is the leading developer for creative software, including the ubiquitous Photoshop. For Photoshop’s 20th anniversary, Adobe approached Hyperakt with an open brief to design a creative piece that celebrates the iconic digital design tool.
Hyperakt’s concept was to show how Photoshop colors the world. We shot a short film about the daily life of designers and artists with Photoshop on the brain - “I Have PSD.” The tongue in cheek video imagines dexterity with Photoshop as a supernatural power, enabling the creative user to reimagine every aspect of his life and appearance.
The video went viral: 1 million views on Vimeo, 100,000 visits to the I Have PSD site, and 150,000 views on Youtube. We even inspired a number of parodies from admirers around the world.
Check out some funny behind-the-scenes photos here.