Meaningful Design for the Common Good

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Jun 16, 2008

Rights/Camera/Action Identity System

The American Civil Liberties Union's Rights/Camera/Action (RCA) program participates in discourse on civil rights issues through entertainment media.

We resolved the program's branding by referencing the iconic image of the "action" clapboard. This immediately communicates the ACLU's connection to the film and entertainment industry. A stark black and white color palette was established to respect the seriousness of the content. Strong diagonal graphic elements referencing the logo are present throughout the promotional brochure, website and posters created for the program.

View Site: Rights/Camera/Action