Meaningful Design for the Common Good
Feb 25, 2010 |
CFA Charterholder Microsite and Ads
The CFA Program is widely regarded as the most arduous qualification in the investment profession. To earn the gold standard CFA designation, candidates must pass all three levels of exams. This interactive advertising campaign and microsite recognizes the amount of time and commitment these dedicated professionals have put into obtaining their charter, and the great achievement that is becoming a CFA charterholder.
The site is powered by a custom content management system which allows the CFA Institute to manage the thousands of charterholders from around the world who are added each year. Charterholders are displayed in an organic, constantly moving cloud, allowing users to pick any name they choose to see. There are filtering options for city, country, and CFA society, as well as a name search field. The site generates a dynamic congratulatory certificate for each charterholder on-demand. The map portion of the site displays historical charterholder data from as far back as 1989, allowing users to view a history of charterholders per country or US state.
The CMS used to power the site also fed dynamically generated interactive ads with random selections of names from a pool of over four thousand. Ads were placed on leading financial sector sites such as Economist.com, FT.com, and FTChinese.com.
View the Microsite
View ads for the Economist.com
View ads for FT.com
View ads for FTChinese.com
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