Meaningful Design for the Common Good

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Adobe

Nov 09, 2010| Web

I have PSD

Adobe asked us to create a piece in celebration of Photoshop's 20th anniversary. We were given full creative freedom to show how Photoshop colors our world, and we created a short film — Hyperakt's first! — about the daily life of designers and artists with Photoshop on the brain, sometimes known as PSD.

Photoshop dexterity (PSD) is a skillset acquired by proficient users of Adobe Photoshop, the world's most ubiquitous digital tool for creating visual ideas. Qualities of PSD include supernatural powers of imagination and an overwhelming desire to constantly make the world more beautiful. PSD affects people from different walks of life. In fact, there is a high probability that you have PSD.

You can watch the video here and check out our shirt giveaway here. You can also check out some cooky behind-the-scenes photos here.