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Meaningful Design for the Common Good

ACLU

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Logo Design

Collateral Design, Logo Design

Collateral Design

Collateral Design

Collateral Design

Collateral Design

Collateral Design

Web Design

Web Design

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Brand Guide Creation

Brand Guide Creation

Brand Guide Creation

Brand Guide Creation

Brand Guide Creation

Brand Guide Creation

Jun 16, 2008 | Identity, Print, Web

Rights/Camera/Action Identity System

The American Civil Liberties Union's Rights/Camera/Action (RCA) program participates in discourse on civil rights issues through entertainment media.

We resolved the program's branding by referencing the iconic image of the "action" clapboard. This immediately communicates the ACLU's connection to the film and entertainment industry. A stark black and white color palette was established to respect the seriousness of the content. Strong diagonal graphic elements referencing the logo are present throughout the promotional brochure, website and posters created for the program.

View Site: Rights/Camera/Action

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