Resonance unlocks impact

Your brand is deeply rooted in the work, purpose, and people of your organization.

A nonprofit’s brand is its most valuable asset.

The process of defining (or refining) a brand is challenging, exciting, emotional, and messy, especially for mission-driven organizations. It requires deep sector expertise, sensitivity to people and culture; and an understanding of identities, values, and beliefs.

Resonant Brands

Internal clarity and external confidence

We call the disconnect between who you are and how you're perceived brand dissonance. These mixed signals can lead to an identity crisis that stifles your organization’s potential for impact.

The greater the dissonance, the harder it is for your people to push your organization forward. Your team will have lower morale and cohesion, and your advocates, donors, and partners will be confused about what you do and what you stand for.

We guide leaders and communications staff across the social impact space through the process of resonant branding.

We know there is dormant collective wisdom waiting to be stirred within each organization. The insights, experience, and expertise of your team—these are the raw ingredients of your brand story. Our work is to draw them out, help you wrestle with the tensions and complexities, and connect the disparate pieces into a powerful story that builds internal clarity and external confidence.

A resonant brand reflects inner clarity, external confidence, singular voice. It stirs a connection that has the power to make people feel something.

Building a resonant brand unites your people, elevates your visibility, and helps you attract strong talent. It is the key that unlocks the door to clearer decision-making, new funding streams, strategic partnerships, and amplified influence to effect change.

Is it the right time for your organization to engage in rebranding? Curious to understand what kind of impact it can have for you and your team? Read about our nonprofit clients' experiences and results in their own words.

Radically collaborative, refreshingly creative

Through an approach that is radically collaborative, flexibly structured, and refreshingly creative, we coach teams confidently through this journey of self-reflection and actualization. We ask provocative questions and build new pathways of communication that help your people articulate a shared vision for the future. Working side by side with your team, we distill your team’s wisdom, fundamentally transforming how you express your organization’s work. Your new resonant, strategic brand will help you build the trust and engagement you need to unlock your potential for impact.

How we do it

Build Resonance

We listen compassionately, giving everyone a voice. We facilitate decision making and surface key insights and recommendations.

  • We conduct research, listen to your people, and define clear goals

  • We wrestle with the insights and tensions at the heart of your work

  • We connect the dots and identify untapped opportunities

Build Clarity

We communicate your unique contribution in ways that feel current and compelling to funders, partners, investors, peers, and your broader community. We translate the full power of your work.

    • We establish your brand’s positioning

    • We codify your purpose and vision for impact

    • We rally your people around a singular, core brand idea

Build Connection

We project your distinct voice and perspective in accessible language, sparking connection and cutting through the noise. We use compelling storytelling to inform and inspire people when they engage with you.

    • We organize your brand, programs, and ideas

    • We convey the full story and impact of your work

    • We connect on a human level by saying more with less words

Build Momentum

We use design as the rocketfuel for impact that propels your organization forward. We know that if you’re going to succeed in making real, sustainable change, you’ll need to motivate people to do what's right, even when it’s hard.

  • We magnify your brand visibility through vibrant, dynamic design that sets you apart.

  • We build best-in-class websites that channel your message and help you drive impact

  • We train and support your team to maximize your brand’s potential

We guide nonprofits through the process of building resonant brands.
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What makes us different

Many creative partners see unresolved tensions in their clients' work as friction to avoid at all costs. We see them as the fuel that powers provocative exploration and breakthroughs into uncharted territory.

The deep understanding and the research and discovery phase felt different from other engagements with past partners. I also appreciated that Hyperakt was not afraid to push back on us when needed to move the project forward in the strongest direction.
Meg Lazaros
Deputy Director of Brand and Creative, Supermajority

The Status Quo

The Hyperakt Way

The agency isn’t focused on work for a particular sector.

Deep expertise in the social impact sector affords us sensitivity to people and culture; and an understanding of identities, values, and beliefs.

On the client-side, branding is the purview of the communications staff with targeted involvement from the executive team.

Branding involves people representing your entire organization, partners, and clients, and is indispensable to your overarching strategy.

Brand strategy is executed with a boiler-plate approach.

We tailor our approach to address the inner tensions preventing you from communicating with clarity.

Brand strategy is presented in lengthy decks of collected research lacking in clear, actionable insights.

Brand strategy is a transformative coaching process designed to unite your people around a concise, singular brand idea.

Branding is a visual makeover attached to a digital project.

Visual identity is a logical progression of brand strategy and emotive expression of your core brand idea.

Design work is produced in isolation and focus is put on big reveals.

Client teams are active participants with multiple points of alignment throughout the project.

There is minimal agency engagement after the branding project wraps.

We support your team’s needs with ongoing engagements to ensure the brand is being leveraged to create maximum impact.

Ready to unlock the potential of your nonprofit's brand?
Let's talk