The Status Quo
The Hyperakt Way
The agency isn’t focused on work for a particular sector.
Deep expertise in the social impact sector affords us sensitivity to people and culture; and an understanding of identities, values, and beliefs.
On the client-side, branding is the purview of the communications staff with targeted involvement from the executive team.
Branding involves people representing your entire organization, partners, and clients, and is indispensable to your overarching strategy.
Brand strategy is executed with a boiler-plate approach.
We tailor our approach to address the inner tensions preventing you from communicating with clarity.
Brand strategy is presented in lengthy decks of collected research lacking in clear, actionable insights.
Brand strategy is a transformative coaching process designed to unite your people around a concise, singular brand idea.
Branding is a visual makeover attached to a digital project.
Visual identity is a logical progression of brand strategy and emotive expression of your core brand idea.
Design work is produced in isolation and focus is put on big reveals.
Client teams are active participants with multiple points of alignment throughout the project.
There is minimal agency engagement after the branding project wraps.
We support your team’s needs with ongoing engagements to ensure the brand is being leveraged to create maximum impact.