Hyperakt | Why Hyperakt?

The Typical Agency Way

The Hyperakt Way

The agency is a professional service provider

The agency is genuinely invested in helping us resolve how our inner tensions prevent us from communicating with clarity

The agency is reputable and has a strong portfolio

Beyond reputation and portfolio, the agency understands the nuances and dynamics that are unique to nonprofits from decades of experience

Branding is the purview of the communications staff with targeted involvement from the executive team

Branding involves the entire organization and is indispensable to its strategy; the executive team is accountable for delivering on it

Branding as an add-on to a digital project

Branding as a culture shift and emotional motivator deeply rooted in your positioning

A one-size-fits-all process and slick visual outputs

A transformative coaching process designed to unite your people around a singular brand idea that serves as the foundation for all outputs

The agency produces work in isolation and relies on big reveals

Client teams are active participants in the process and there are multiple points of alignment throughout the project

Minimal engagement from the agency after the initial project wraps

Extended engagement to ensure the brand is being leveraged to create maximum impact

The Typical Agency Way

The Hyperakt Way

Emphasis on slick visual output; the work is a magic trick: ta-da!

Emphasis on a messy but meaningful process, rife with sticky problems, deeply entrenched assumptions, and breakthroughs

A one-size-fits-all process with predictable outputs

A structured, intentional, and inclusive process that emphasizes coaching and guidance, focused on a transformative team experience that instills the value of branding and brand-forward thinking

Branding as a visual makeover

Branding as a cultural shift and emotional motivator for the organization and team, supported by a strong verbal and visual identity deeply rooted in your new positioning.

Branding is the purview of the communications staff with targeted involvement from the executive team

Branding involves the entire organization and is indispensable to its strategy; the executive team is accountable for delivering on it

Brands are designed and crafted by experts

Brands are crafted by experts that understand the nuances and dynamics of nonprofits, and nurtured and sustained by passionate, competent organizational teams who have been guided through the branding process

Minimal engagement from the agency after the initial project wraps

Extended engagement to transform the work of the organization from the inside out and ensure the brand is being leveraged to create maximum impact

Following an initial meeting, the agency returns to its studio to produce the work for the organization

The initial meeting is only the beginning; the work happens collaboratively, shoulder to shoulder, as a partnership between the agency and organization

The agency is professional

The agency is experienced and effective, genuinely understands our team dynamics, and care about helping us resolve how our inner tensions prevent us from communicating with clarity