By Sruthi Sadhujan, Senior Strategy Director at Hyperakt
In a recent branding project, we surveyed the entire organization on communication challenges. Specifically, we asked, “What do you struggle with the most when communicating with outside audiences.” Amongst all the responses, we stumbled across a response from an individual in the middle layers of the organization.
“I hear our leaders use phrases like, ‘We’re a different kind of funder. We’re onto something new…” but I struggle to authentically use these catchphrases that I know are meaningful to us.”
