Nonprofit Brand Score

Created by Hyperakt based on decades of experience working with nonprofits, this is the benchmark for your brand's effectiveness.

Uncover weaknesses in clarity, resonance, distinctiveness, and influence so you can fully leverage your brand to propel your mission forward. Take 5 minutes to answer the 16 questions below and you’ll get results you can share with colleagues immediately. Learn more about how it works.

Approachability

Our official brand language (mission statement, about us, boilerplate, etc.) is written in plain words, with minimal jargon or technical terms, and is easy for a wide range of audiences to understand.

Completely Disagree
Neutral
Completely Agree

Simplicity

It's easy to explain our purpose and work to people outside of our organization like our partners, peers, and community members.

Completely Disagree
Neutral
Completely Agree

Standardization

I have access to standardized and documented brand language that communicates the basics of who we are, what we do, and what makes us uniquely valuable to our sector.

Completely Disagree
Neutral
Completely Agree

Consistency

Our people generally use language consistent with our guidelines when describing our organization.

Completely Disagree
Neutral
Completely Agree

Purpose

Our organization’s purpose (why we exist) & promise (what we deliver) are easy to understand.

Completely Disagree
Neutral
Completely Agree

Positioning

Our organization’s positioning is clear. I know what makes us different from others and uniquely valuable to our sector.

Completely Disagree
Neutral
Completely Agree

Authenticity

Our brand feels like an authentic and accurate reflection of our people.

Completely Disagree
Neutral
Completely Agree

Affinity

I believe in our organization and what it stands for.

Completely Disagree
Neutral
Completely Agree

Memorability

Our brand has a unique look and feel when compared to our peers and competitors.

Completely Disagree
Neutral
Completely Agree

Relevance

Our brand feels relevant to the conversations and trends in our sector.

Completely Disagree
Neutral
Completely Agree

Adaptability

Our brand feels consistent across communication channels (digital, social, print, etc).

Completely Disagree
Neutral
Completely Agree

Representation

Our brand’s visuals represent the people at the center of our work with dignity and agency.

Completely Disagree
Neutral
Completely Agree

Trust

Our brand inspires trust from your audiences, stakeholders, and the wider sector.

Completely Disagree
Neutral
Completely Agree

Magnetism

Our brand paints a powerful vision for a future that people want to be a part of.

Completely Disagree
Neutral
Completely Agree

Connection

Our brand helps attract partners and catalyze conversations that further the impact of our work.

Completely Disagree
Neutral
Completely Agree

Engagement

Our brand has directly or indirectly improved key metrics such as donations, grant applications, mailing list signups, volunteering, and/or credibility in the halls of power.

Completely Disagree
Neutral
Completely Agree
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