Hot Takes
Observations, insights, and adventures in purposeful strategy, branding, and digital design. Get them in your inbox.
Building Accessibility Deep Into BrandsAccessibility Isn’t Just About the Final Artifact
Why RFPs Aren’t Good for AnyoneMaking the case for a better approach to selecting agency partners
Your Website is Done. Now Who’s Going to Manage It?Defining the role of your Website Content Manager
- Stories from Different Tables
Articulating your organization’s purpose
Analogies Can Reframe Your Brand’s PossibilitiesHow lateral thinking can unlock new ways to represent your organization
Humanizing Your Brand Starts With Seeing Audiences as PeopleEmbracing the Human Era of Branding
Planning For Your RebrandFive questions to consider before you get started
Can You Define Your Brand With a One-Word Theme?If Coppola could do it with The Godfather, you can too
Identify Audience Motivations with Proto-Personas"Know Your Audience" (Part 3 of 3): Explore strategies that help raise the bar for meaningful, mission-driven external communications
- Putting Stories to Work Using the Jobs to Be Done Methodology
"Know Your Audience" (Part 2 of 3): Explore strategies that help raise the bar for meaningful, mission-driven external communications
How to Strategize Your Stories Across Audiences"Know Your Audience" (Part 1 of 3): Explore strategies that help raise the bar for meaningful, mission-driven external communications
Q&A with Sruthi Sadhujan of HyperaktAn interview for How Brands Are Built
2020 Year In ReviewLooking forward, looking back
From Function to FeelingCrafting a values-first story to create a deeper connection with donors
Design for Democracy: Brand ToolkitsHow digital toolkits mobilize social communities
Portraits of LeadershipMaintaining momentum on nonprofit teams during COVID-19
Pandemic-Induced DesignHow Hyperakt is harnessing design to create COVID-19 solutions
Designing for Mental HealthCreating space for community using a digital toolbox
Vote Early DayDesigning a New Cultural Holiday
Hyperakt is a State of MindFrom our laptops to yours, a heartfelt check-in about COVID-19.
One For the BooksHyperakt’s 2019 in Review
The Women Running for President Are Breaking the Rules of BrandingThe most diverse field of presidential candidates is also pushing the color of campaign branding like never before
Finding Inspiration OfflineI challenged myself to shut my phone off for two hours every day
