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Hype Insights

Learnings from our adventures in purposeful branding.

An abstract illustration features an eye on the left projecting a yellow beam. Inside the beam, vibrant orange flowers with green leaves are depicted against a dark green background.
Is It Time to Ditch Your Mission Statement?

Why Purpose and Promise communicate what Mission and Vision often can't.

  • A colorful butterfly with orange, yellow, and blue wings is surrounded by green leaves and red and yellow flowers on a purple background.
    The New Community Foundation Playbook

    From grantmaker to community hub

  • Illustration showing the life cycle of a flower: a blooming flower, a flower with roots and soil, and a hand pouring seeds from a packet onto the ground.
    Three Ways to Evolve Your Logo

    Refresh, replant, or reseed. Each path reflects a different strategic moment for your organization’s brand.

  • Illustration of a tiered, L-shaped flower planter filled with colorful flowers, including red, orange, yellow, pink, and purple blooms, set on a tiled patio with trees and grass in the background.
    Brand Architecture for Nonprofits

    Make sense of how programs, partnerships, and initiatives relate to your organization.

Insights Mixtapes

  • A bright red, five-petaled flower with green leaves on a vibrant yellow background, framed by a teal border. The flower's center features a small symbol resembling an "H" with an arrow.

    Let's Talk About Logos

  • Illustration of a green leafy plant with small red berries and a single yellow flower, centered on a light background with a thick orange border.

    What Branding Is and Why Brands Matter to Nonprofits

  • A small potted plant casts a shadow shaped like a large, leafy tree with branches and many round fruits on a bright yellow background, framed by a thick green border.

    What's the ROI for a Brand?

  • A stylized illustration of a compass with a blue face, orange-rimmed case, and a bold arrow pointing diagonally. The background is bright yellow with a blue border.

    How to Evaluate Your Brand's Effectiveness

  • A minimalist illustration of a dark blue plant with four leaves on yellow ground, set against a purple sky with an orange sun partially visible on the horizon. The image is framed by a thick dark blue border.

    Does Your Organization Need a New Brand?

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Hyperakt is a NYC certified Women-Owned Business Enterprise (WBE).

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