![A green background with the words "The New York Community Trust" written in white and yellow cursive. Yellow stripes curl around the text, adding a decorative element.](/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fthe-trust%2F_image21%2F01-The-Trust-Hero-Image.jpg&w=3840&q=75)
![New York Community trust posters mocked up on a graffiti filled brick wall.](/_next/image?url=https%3A%2F%2Fwww.hyperakt.com%2Fassets%2Fimages%2Fnew-york-community-trust%2F_image21%2FThe-Trust-2-Posters.png&w=3840&q=75)
The New York Community Trust
A refreshed brand identity to mark 100 years as a through line improving the lives of New Yorkers.
The art of political branding on the fly.
In the face of a changing nonprofit world, improving what you do well can be more effective than becoming what you are not.
How to secure support from your executive team and board to fuel a rebrand.