The New York Community Trust
A refreshed brand identity to mark 100 years as a through line improving the lives of New Yorkers.
Insights
When Is It Time to Rebrand?Beyond the strategic planning cycle, there are some less obvious moments in a nonprofit’s life when a rebrand should happen.
The Branding Process Is Change ManagementA rebrand stems from deeper organizational change. Involving your team early and wisely makes the process easier.
What If Your Organization Was a Person?Building a brand that speaks, acts, and earns trust like a real human.
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Steven Heller
The Daily Heller, and author of over 100 books on design
News
- Hyperakt's Work for NYCLU Nominated for a Webby!Vote Now
- Why Nonprofit Marketers Should Think of Their Organizations as Living Beings, by Hyperakt Partner, Deroy PerazaCampaigns & Elections
- Hyperakt Wins Bronze at the 2024 Transform Awards for Rebranding the Ford Foundation and The New York Community TrustRead More