

The New York Community Trust
A refreshed brand identity to mark 100 years as a through line improving the lives of New Yorkers.

A clearly organized brand helps make sense of how programs, partnerships, and initiatives relate to your purpose.

Whether you refresh, replant, or reseed, each path reflects a different strategic moment for your organization’s brand.

This GivingTuesday, it’s the most stabilizing, place-strengthening choice you can make.