The New York Community Trust
A refreshed brand identity to mark 100 years as a through line improving the lives of New Yorkers.
Insights
A Powerful Dose of Narrative ChangeStrategic branding can shift perspectives.
A New Campaign Brand That Stands TallThe Harris/Walz brand comes together quickly, and so does the Democratic Party.
The Ideal Project BriefThis is what you need to share with creative partners to set yourself up for a successful branding effort.
“Hyperakt’s email newsletter Insights, ...is one of many missives that I receive from design firms around the world, but one of only a few that I read regularly with interest.”
Steven Heller
The Daily Heller, and author of over 100 books on design