Branding from the inside out
We collaborate with nonprofits to design brands that resonate and unlock impact.
Featured Work
- Center for Urban Pedagogy
Using the power of design and art to support meaningful civic engagement, in partnership with marginalized communities.
- Brooklyn Defenders
A leading legal defense organization representing over 25,000 Brooklynites a year was ready to amplify the grit and grace of its vision, its people, its clients, and community.
- Speed & Scale
Speed & Scale is an action plan and resource hub to end climate chaos.
Founded by refugees. Women-owned. Driven by purpose.
We believe everyone, regardless of identity, should have the freedom and opportunity to pursue their dreams without fear.
Insights
- The Ruthless Search for Your Nonprofit Brand’s Core Idea
Brand strategy results from synthesizing, distilling, and pruning to get down to a foundational idea. So how do you know when you’ve landed on the ideal strategy?
- Branding Nonprofits is Different from Companies. Here’s Why, and Why it Matters.
It’s tempting to look at consumer brands for inspiration when creating a brand for your organization. But are they really a reflection of who you are?
- The Maple Syrup Approach to Nonprofit Branding
How to develop a Grade A brand that distills your organization's pure authenticity