What Branding Is and Why Brands Matter to Nonprofits
Your brand is more than a logo; it's the strategy, story, and essence of your organization. Learn how a strong brand connects with your audience, fosters positive perception, boosts fundraising, and magnifies your impact.
What Is a Brand?A holistic look at what it is, how it's made, and why it matters.
What If Your Organization Was a Person?Building a brand that speaks, acts, and earns trust like a real human.
Branding Is Not a Bad WordYour brand isn’t BS – it’s your reputation.
Your Brand’s First Impression Can Open or Close Doors. So Make it a Good One.People respond at a gut level to the way your brand shows up in the world.
Your Behavior Shapes Your Brand Which Shapes Your BehaviorYour visual identity attracts attention, but lasting impressions are built on reputation and trust earned through each interaction.
Branding Is Expecting. Marketing Is Parenting.Where one ends, the other begins.
Branding 101, Through the Eyes of a 7 Year-OldAn impromptu interview with my daughter about the many important roles of branding.