What Branding Is and Why Brands Matter to Nonprofits
Your brand is more than a logo; it's the strategy, story, and essence of your organization. Learn how a strong brand connects with your audience, fosters positive perception, boosts fundraising, and magnifies your impact.
- What Is a Brand?
A holistic look at what they are, how they’re made, and why they matter.
- What If Your Organization Was a Person?
Building a brand that speaks, acts, and earns trust like a real human.
- Branding Is Not a Bad Word
Your brand isn’t BS – it’s your reputation.
- Your Brand’s First Impression Can Open or Close Doors. So Make it a Good One.
People respond at a gut level to the way your brand shows up in the world.
- Your Behavior Shapes Your Brand Which Shapes Your Behavior
Your visual identity attracts attention, but lasting impressions are built on reputation and trust earned through each interaction.
- Branding Is Expecting. Marketing Is Parenting.
Where one ends, the other begins.
- Branding 101, Through the Eyes of a 7 Year-Old
An impromptu interview with my daughter about the many important roles of branding.