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HyperaktGeometric design with the number "25" formed by purple and pink gradient squares and quarter-circle shapes on a light background.
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Lunch Talks

Bruno Maag

Type designer and founder of Dalton Maag
September 18, 2015

“Type is really a brand.”
  • A woman in a blue dress and glasses smiles while holding a beer bottle. Another person beside her, wearing a gray blazer, seems to be in conversation. The background shows a stairway and a partially open door in a modern, well-lit interior space.
  • A man is pointing at a projected screen displaying various handwritten letters including "A," "H," "S," and "R" in red ink. Several people are seated facing the screen, and a man in a red shirt stands nearby.
  • A group of people are seated in a room attentively listening to a presentation. Two presenters stand at the front, gesturing towards a large screen displaying text. The space has an industrial look with exposed ducts and ample natural light from large windows.
  • A presenter in a pink shirt stands in front of a projection screen showing a diagram, addressing an audience seated in a room with white walls and industrial decor. Another person in a white shirt stands to the side, listening.
  • A group of six people stand around a kitchen counter, engaged in conversation and enjoying food and drinks. Red plastic cups and beer bottles are on the counter. In the background, a sign with colorful text reads, "I wish the English language had more etymological characters.

More Lunch Talks

  • Black and white close-up portrait of a person with long dark hair and dark eyes, slightly smiling, looking straight at the camera. The background is plain, suggesting they are indoors. The lighting is soft, casting subtle shadows on the face.
    Amrit Richmond

    Director of Community & Platform, RRE Ventures
    June 11, 2010

  • Black and white photo of a man speaking into a microphone. He is wearing glasses, a suit, and a white shirt. The background is blurred, with what appears to be window panes allowing light to filter through. The image conveys a professional or formal setting.
    Steve Duenes

    Graphics Director, The New York Times
    January 12, 2012

  • A black and white photo of a smiling person with short, dark hair. They are wearing a striped shirt with a light-colored floral collar. The background is plain white.
    James Patten

    Founder and Principal of Patten Studio
    October 23, 2015

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Hyperakt is a NYC certified Women-Owned Business Enterprise (WBE).

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