Genesis Henriquez

Genesis is a Brooklyn-based Art Director and Designer who brings bold ideas to life. With eight years of experience shaping campaigns for global brands and grassroots movements, she specializes in design that sparks connection and drives impact. Recently, she has been working extensively to build on the Ford Foundation’s brand, creating visuals that deepen its reach and resonance.

Previously, Genesis was an Art Director at Purpose, where she led design for campaigns and rebrands that advanced equity and social change. Her portfolio includes work for the Bill & Melinda Gates Foundation, Everytown for Gun Safety, Jobs for the Future, CARE, and the American Foundation for Suicide Prevention. From launching interactive campaigns that reached millions to developing new organizational identities, she blends strategy, creativity, and vibrant storytelling in every project.

Fluent in Spanish and a collaborator at heart, Genesis brings an approach rooted in both cultural awareness and visual craft—always aiming to create work that feels bold, human, and alive.