Discovery is for established nonprofits that are going through a marked transformation and are unsure of the path or the destination. Our 3-month-long process reveals the tensions and opportunities within your organization and its work, and identifies which brand direction makes the most sense.
We’ll start with our signature interactive goal-setting workshop. We'll interview and survey your internal and external stakeholders to gauge what's working and not working. We’ll evaluate your communication materials, your primary competitors, and the key issues and trends in your sector.
We’ll present your leadership team with our findings, analysis, and recommendations. You’ll clearly understand what’s at stake and how we can build a better brand to advance the organization’s mission.
Based on your team’s feedback, we’ll develop three options for leveraging your brand to achieve your goals, each with a different timeline, budget, and outcome.