Nonprofit Brand Score

Respondent: Armin Vit
Organization: Brand New
20406080100ClarityResonanceDistinctionInfluence58989083BenchmarkYour Score

The Nonprofit Brand Score is a benchmarking tool for your brand's effectiveness, uncovering weaknesses and offering insights for maximizing its potential. Learn more about how it works.

All scores are on a scale of 0 (low) to 100 (high).

A square image divided into four equal smaller squares. The top left square is light blue, the top right is purple, the bottom left is orange, and the bottom right is yellow.
Nonprofit Brand Score
82
Benchmark: 65
Your brand is an asset to your organization. It helps you tell a consistent, distinct and relevant story to the world about who you are – capturing the hearts and minds of people inside and outside your organization.
A white starburst with irregular rays extending from its center against a bright blue, rounded square background. The design has a slightly textured, rough appearance.
Clarity
58
Benchmark: 59
Your story lacks clarity and coherence at times, and can benefit from clearer, standardized guidelines.
A stylized representation of an atom is displayed. The graphic features a central nucleus with three orbiting electrons, shown as dots. The background is a solid light purple color. The icon is drawn with light blue lines and dots.
Resonance
98
Benchmark: 72
Your people not only resonate with your brand purpose and values, but understand and communicate them in impactful ways.
An abstract orange and white shape resembling a potato on an orange background. The shape has a gradient effect, transitioning smoothly from orange to white, creating a soft, blended appearance.
Distinction
83
Benchmark: 66
Your brand stands apart from your peers and competitors, with distinct and relevant brand assets.
An orange square with a stylized image of two curved arrows forming a circle on a yellow background. The arrows are pointing in a counterclockwise direction, indicating a cycle or loop.
Influence
90
Benchmark: 64
Your brand is influential – capturing intrigue and compelling your audiences to join your vision.
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