Nonprofits are facing scrutiny from internal and external forces that are raising new ideas and challenging the status quo. Brand Transformation is for organizations and foundations that have started doing substantive work behind the scenes — such as restructuring programs, developing a new 5-year plan, or rethinking their grantmaking or front-line work. Our 9-month-long process will bring you a sense of clarity and confidence that enables your organization’s best work.
Brand strategy is a combination of a brand’s promise and its personality. Brand Transformation optimizes both. Our process begins with clarifying your brand’s promise — its purpose, mission, values, and audiences. We then translate that into a verbal identity — the story and voice that expresses your brand’s role and value in the world. And finally, we'll develop a modern visual identity to deliver your story and leave a distinct and lasting impression in the minds of your audiences.
With your team will align on strategy, purpose, mission, we’ll hand over to you a powerful brand — a singular, coherent story that pulls everything together and defines what the organization does and what it stands for.
See the Results
- Brooklyn Defenders“Not only was rebranding a benefit to BDS externally, it also helped solidify how we envisioned ourselves internally and became a touchpoint for a unified view of our mission.”–Lisa Schreibersdorf, Executive DirectorBrooklyn Defenders
- iMentor“The rebrand turned things around. The year following the brand launch, we exceeded our fundraising goals and executed a series of marketing campaigns that reenergized our volunteer base, staff, and board.”–Danielle Kristine Toussaint, Managing Director of CommunicationsiMentor
- Supermajority“The deep understanding and the research and discovery phase felt different from other engagements with past partners. I also appreciated that Hyperakt was not afraid to push back on us when needed to move the project forward in the strongest direction.”–Meg Lazaros, Director of Brand and CreativeSupermajority