Subscribe to Hype Insights
Sign up below to receive Hype Insights twice a month. Packed with useful lessons about the fundamental role and value of branding in the social impact space, and based on over two decades of experience, Hype Insights are written for the brave communications leaders who steward mission-driven brands.

Recent Insights
- What Does One Year After a Rebrand Look Like?
How branding repositioned The New York Community Trust.
- When Is It Time to Rebrand?
Beyond the strategic planning cycle, there are some less obvious moments in a nonprofit’s life when a rebrand should happen.
- The Branding Process Is Change Management
A rebrand stems from deeper organizational change. Involving your team early and wisely makes the process easier.