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How To Evaluate Your Brand's Effectiveness

Use our free, 5-minute assessment to understand your brand's effectiveness. Then learn how a stronger brand improves engagement with your team and supporters, clarifies your mission, and increases your impact.

A stylized illustration of a compass with a blue face, orange-rimmed case, and a bold arrow pointing diagonally. The background is bright yellow with a blue border.
  • Illustration of a yellow brick road winding through grassy hills and vibrant wildflowers, leading to a distant, glowing green city surrounded by fluffy white clouds. The landscape is flanked by tall, lush trees, and a bright blue sky completes the scene.
    Is Your Brand as Good as Your Organization’s Work?

    Foundations and nonprofits deserve stronger identities that reflect the true value of their contributions to society.

  • Four colorful gauges labeled "Clarity," "Resonance," "Distinction," and "Influence" each have needles pointing towards high levels. The gauges are connected by vibrant wires at the top, set against a green background.
    How Powerful is Your Brand?

    Our Nonprofit Brand Score benchmarks confidence in your brand's effectiveness and offers insights for maximizing its potential.

  • Illustration of a compass with a bright blue face, red-orange casing, and a purple needle pointing northeast. The background is a solid yellow, and the compass casts a shadow.
    How Much Confidence Does Your Team Have In Your Brand?

    Make sure your brand hasn't lost its way.

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Hyperakt is a NYC certified Women-Owned Business Enterprise (WBE).

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