The Value of Investing In Your Brand

Investing in your brand strengthens trust, fuels growth, and amplifies impact. Discover why a strategic brand is a powerful asset that attracts support, aligns teams, and drives long-term success.

  • Illustration of a small potted plant with two green leaves, connected to a large, sprawling tree with many branches and dark round fruits, lying horizontally. The background is a solid yellow color.
    Rebranding is Expensive. Is it Worth It?

    Real nonprofit leaders talk about expectations and outcomes from their rebranding projects.

    By Deroy Peraza, Partner at Hyperakt

    Let’s be real: Branding is expensive. On average, our team puts between 750 and 1,500 hours of work into every branding project we undertake for our nonprofit clients, and the collective group of people representing our client also invests hundreds of hours participating in the process. For large, established nonprofits, full-scale branding projects and all they entail are easily six-figure investments.

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  • Illustration of dense tropical foliage with large, dark green leaves in varying shades. Blue raindrops dot the leaves, creating a refreshing, vibrant scene. A golden waterfall is visible in the bottom right, blending naturally with the lush plants.
    What Is Your Brand Really Costing You?

    The cost of neglecting your brand far outweighs the investment in refining it.

    By Sruthi Sadhujan, Senior Strategy Director at Hyperakt

    Don’t sit on the sidelines with an ineffective brand. Whether you care about your brand or not, it is costing you. You are either losing resources you currently have or unable to capture resources that could more easily be yours.

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  • Illustration of a person in a lab coat holding a detailed drawing of a rocket while imagining or dreaming about traveling in a rocket, visualized by a large rocket with a person inside soaring through space. The background has a gradient from white to dark blue.
    Building a Business Case for Investing in Nonprofit Branding

    How to secure support from your executive team and board to fuel a rebrand.

    By Deroy Peraza, Partner at Hyperakt

    As a communications leader, you understand the critical role of branding in shaping perceptions and inspiring trust. Nonprofits are purveyors of emotions rather than things, so trust is everything. Many nonprofits, however, fail to reflect their organizations authentically or assert their place in the world. Our evaluation tool shows that the average Nonprofit Brand Score is just 66 out of 100, and that average is lower for older and larger organizations.

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  • A cartoon astronaut stands on a small hill, holding money, under a colorful starry sky. Three spaceships fly around: a yellow one on the left, an orange one on the top right, and a blue one on the bottom right. The scene is whimsical and vibrant.
    The Ultimate Guide to Nonprofit Branding Budgets

    This is how much organizations of different sizes should plan to invest in branding.

    By Deroy Peraza, Partner at Hyperakt

    There is a stunning lack of clarity out there around how much nonprofits should invest in branding. Quick searches online yield results that are all over the map with estimates over-indexing for small nonprofits. This is not without reason — according to Guidestar, 84% of nonprofits are small, with operating budgets of less than $1M. But this presents a drastically distorted view for the 134K nonprofits with larger — sometimes much, much larger — operating budgets and more complex branding challenges.

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