Who Should Be Involved In a Rebrand?

A successful rebrand requires the right voices at the table. Learn who should be involved, how to build buy-in, and how collaboration leads to a stronger, more authentic brand for your organization.

  • Illustration of a mythological sea battle. A warrior in yellow, holding a shield, stands on a ship with a large dragon-shaped prow. A blue, trident-wielding sea god emerges from swirling waves on the right, with a crown and lightning in the scene.
    How to Bring Together the Right People for Your Rebrand

    Engaging the right stakeholders, at the right time, in the right way can make the difference between a rebrand that sticks the landing and a rebrand that flops.

    By Sruthi Sadhujan, Senior Strategy Director at Hyperakt

    In some organizations, a rebrand is as sacred as strategic planning, while in others, it’s as banal as a new paint job. Some leaders even see branding as a vanity exercise that distracts from the “actual work.” However, a thoughtful strategy can turn skeptics into believers and passive bystanders into valuable ambassadors. Let’s talk about how.

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    Branding Your Nonprofit? Your ED Should Not Lead the Charge

    For branding projects to be effective and run smoothly, you need the right person running point for your team.

    By Deroy Peraza, Partner at Hyperakt

    Your organization has a respected, visionary Executive Director. Perhaps they have been leading your nonprofit for several decades or even built it from the ground up — it’s their life’s work. Or perhaps they’ve been there a few years and came in with strong ideas to take the organization’s work to the next level.

    Your Executive Director is so invested in your nonprofit’s success that they’ve announced they want to have a prominent role in your organization’s rebranding process to ensure their vision is captured in the new identity. This is great, right?

    Wrong. Let’s talk about why Executive Directors should avoid trying to lead branding projects at all costs.

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  • An illustration depicts a person with dark skin, wearing a green shirt and red pants. They are holding a yellow triangular object in one hand and extending their other hand towards a yellow object. The background features stylized leaves and a blue sky with clouds.
    The Curious Case of the Rebrand Launch Jitters

    When a nonprofit undertakes a rebrand, it’s natural to have last-minute hesitations. Take a deep breath: You’ve got this!

    By Deroy Peraza, Partner at Hyperakt

    Launching a new brand is a big deal. Especially if it’s a major pivot from how your organization projected itself previously. The process is lengthy, and lots of people are involved. The board is watching. So is the leadership team. It’s no wonder comms leaders feel pressure to get the new brand right.

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    Who's Going to Make Sure Your Brand Is Represented Consistently On Your New Website?

    Defining the role of your Website Content Manager.

    By Deroy Peraza, Partner at Hyperakt

    You and your team are rightly proud of your new branding and website, which clearly articulates the values that drive your work, your purpose, and the special sauce that makes your organization invaluable and unique. You’re done, right? Nope.

    Now it’s time to put your new tools to use to further your mission. In order to do that, you’re going to need a key role on your team. There are lots of fancy titles for this role, but we’re going to call it what it is: Website Content Manager.

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