Sruthi Sadhujan
Senior Strategy Director (she/her)
Known for her poise and eloquence, Director of Strategy and Accounts Sruthi Sadhujan lights up a room when leading client conversations. She brings curiosity, big-picture-thinking, and a keen listening ear to each and every opportunity. A member of the Hyperakt team since 2015, Sruthi has built the studio’s strategy department to become a core element of its design philosophy. Complementing her sharp-as-a-tack strategic leadership, Sruthi enjoys picking the perfect gif, sharing her latest recipes, and initiating team building activities.
Insights by Sruthi Sadhujan
Your Nonprofit Could Use a Name TrimHow to update your name for modern times without “really” changing it
It’s Time to Change the Conversation About ChangeWhy strategy, branding, and design are essential to building a more just and joyous society
Telling a New Story About Philanthropic OrganizationsPhilanthropies have been through the wringer, as people question their motives and actions. Branding can help communicate your organization’s new reality.
Renaming Your NonprofitA few hard truths worth sitting with
Let Go of the JargonJust say what you mean.
Nonprofits in a World of Shifting PowerStaying relevant means bridging Old Power and New Power.
Work by Sruthi Sadhujan
West Wing WritersStepping out from behind the curtain to drive big ideas and conversations into the zeitgeist.
Ford FoundationWith its new brand, one of the most influential funders in the world cedes the spotlight to its grantees who advance justice.
Center for Urban PedagogyUsing the power of design and art to support meaningful civic engagement, in partnership with marginalized communities.
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New York City Criminal Justice AgencyCJA works to reduce unnecessary pretrial detention in NYC.
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Osborne AssociationCelebrating depth and dignity in Osborne’s century-long commitment to comprehensive services for incarcerated people and their families.
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CivillaA new website for a non-profit design studio committed to reimagining institutions and public services for all.
