Adobe I Have PSD

What if you could Photoshop your life?

Visual Identity, Campaign Website, Motion

The challenge

Adobe is the leading developer for creative software, including the ubiquitous Photoshop. For Photoshop’s 20th anniversary, Adobe approached Hyperakt with an open brief to design a creative piece that celebrates the iconic digital design tool.

The opportunity

Hyperakt’s concept was to show how Photoshop colors the world. We shot a short film about the daily life of designers and artists with Photoshop on the brain - “I Have PSD.” The tongue in cheek video imagines dexterity with Photoshop as a supernatural power, enabling the creative user to reimagine every aspect of his life and appearance.

Impact

The video went viral: over 1 million views on Vimeo, 100K visits to the I Have PSD site, and 150K views on Youtube. We even inspired a number of parodies from admirers around the world.

Check out some funny behind-the-scenes photos here.