The challenge
Adobe is the leading developer for creative software, including the ubiquitous Photoshop. For Photoshop’s 20th anniversary, Adobe approached Hyperakt with an open brief to design a creative piece that celebrates the iconic digital design tool.
The opportunity
Hyperakt’s concept was to show how Photoshop colors the world. We shot a short film about the daily life of designers and artists with Photoshop on the brain - “I Have PSD.” The tongue in cheek video imagines dexterity with Photoshop as a supernatural power, enabling the creative user to reimagine every aspect of his life and appearance.
Impact
The video went viral: over 1 million views on Vimeo, 100,000 visits to the I Have PSD site, and 150,000 views on Youtube. We even inspired a number of parodies from admirers around the world.
Check out some funny behind-the-scenes photos here.
- 1.2MMViews on Vimeo
- 166,000Views on Youtube
- 100,000Site Visits
Project Credits
- Deroy Peraza
- Julia Zeltser
- Jason Lynch
- Eric Fensterheim
- Cassian Catanzaro
- Formento & Formento
- Justin Weinstein
- Joe Beshenkovsky
- David Dimeola
- The Brigade
- Shawn James Seymour & Yoshimi Tomida
- Lullatone
- Joshua Formento
- Craig Keirce
- Tyrone Rhabb
- Jeremiah Boncha
- Kate Hasting
- Johan Matton
- Nikki le Villain
- Lily la Vamp
