Evaluating the State of Your Brand

Assessing your nonprofit’s brand helps you uncover gaps, build trust, and increase impact. A strong, aligned brand attracts supporters, energizes your team, and ensures your mission is clearly understood.

  • Illustration of a yellow brick road winding through grassy hills and vibrant wildflowers, leading to a distant, glowing green city surrounded by fluffy white clouds. The landscape is flanked by tall, lush trees, and a bright blue sky completes the scene.
    Is Your Brand as Good as Your Organization’s Work?

    Foundations and nonprofits deserve stronger identities that reflect the true value of their contributions to society.

    By Deroy Peraza, Partner at Hyperakt

    In the world of nonprofit communications, the brand is not just a logo or a slogan; it's the embodiment of an organization's mission and values. It's the first impression you make and the lasting memory you leave. However, a recent analysis we conducted of 315 medium and large foundations and philanthropies reveals a surprising truth: The nonprofit sector is facing a widespread issue of weak branding. This presents a significant opportunity for organizations to invest in their brand and, in turn, enhance their reach, reputation, and influence.

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  • Four colorful gauges labeled "Clarity," "Resonance," "Distinction," and "Influence" each have needles pointing towards high levels. The gauges are connected by vibrant wires at the top, set against a green background.
    How Powerful is Your Brand?

    Our Nonprofit Brand Score benchmarks confidence in your brand's effectiveness and offers insights for maximizing its potential.

    By Deroy Peraza, Partner at Hyperakt

    How confident are you in your nonprofit’s brand, really? Does it unify your team? Does it distinguish you from other organizations in your space? Does it amplify your impact in the world? If you were to give it a grade or a score, where would you even begin to evaluate its strengths and weaknesses?

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  • Illustration of a compass with a bright blue face, red-orange casing, and a purple needle pointing northeast. The background is a solid yellow, and the compass casts a shadow.
    How Much Confidence Does Your Team Have In Your Brand?

    Make sure your brand hasn't lost its way.

    By Deroy Peraza, Partner at Hyperakt

    Nonprofits and foundations have faced a reckoning over the last few years. They're about to face another major one now in light of the recent election results.

    Once accepted methods of change are being questioned, values are shifting, and new ways of working are emerging. For many of these organizations, it's harder than ever to know who they are and how to tell their story with confidence.

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Ready to unlock the potential of your nonprofit's brand?
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