Building a beloved community

Launched in 2008 by the Open Society Foundations, The Campaign for Black Male Achievement (CBMA) is pioneering and advancing the movement for Black Male Achievement across the United States, while supporting organizations committed to improving the life outcomes of Black men and boys.

In 2016, CBMA was at a turning point, having graduated from OSF and eager to communicate their new positioning, as well as the successes they’re seeing. CBMA came to Hyperakt to strengthen their messaging, brand, and web presence, with the aim of fostering new partnerships and increasing investment.

Hyperakt positioned CBMA as confident, mission-driven, and unapologetically black, with a new tagline, updated visual identity, and new website. While the content is still a work in progress, the new website clearly communicates the solutions and interventions that are working, with an emphasis on High School Excellence as a core indicator of impact in the next five years.

CBMA's Brand Story

CBMA is the only organization that supports local leaders on the ground – field building – while simultaneously building the movement for Black Male Achievement around the country.

The star distills CBMA's unique approach, uniting these two concepts in High School Excellence, the lens through which CBMA will assess its impact over the next five years.


CBMA convenes its community through a diverse set of initiatives and gatherings including: "Rumble Young Man, Rumble" an annual CBMA-sponsored convening for leaders from the mentoring field to create collaborations in communities across the country. "Black Male Reimagined" is another CBMA-sponsored event series that explores how Black men and women are portrayed in the mainstream.

We created consistent lockups for CBMA's current initiatives which are easily adaptable for future events or emerging initiatives.