Brand Guidelines

Naming and branding their new strategic plan equipped them to enter their next era of growth with confidence.

Redefining climate giving with a brand designed to inspire immediate and far-reaching action.

A refreshed brand identity to mark 100 years as a through line improving the lives of New Yorkers.

With its new brand, one of the most influential funders in the world cedes the spotlight to its grantees who advance justice.

A world built by women, for women.

After 20 years of bringing joy to classrooms all over the country, DonorsChoose was ready to reintroduce itself to the world with a fresh face and new visual story.

2020 Democratic presidential candidate Pete Buttigieg was uniquely positioned to bridge the divides tearing the country apart.

Improving the health, well-being, and quality of life for military and veteran populations exposed to trauma, as well as their families and caregivers.

Creating an inclusive financial service brand for the underbanked

A bold vision for philanthropy and racial equity in education

Developing a new product brand to inspire children and create a new source of funding for classroom requests.

Stepping out from behind the curtain to drive big ideas and conversations into the zeitgeist.

A leading legal defense organization representing over 25,000 Brooklynites a year was ready to amplify the grit and grace of its vision, its people, its clients, and community.

An ideas lab for teens and afterschool providers to reimagine the future of afterschool.

Celebrating depth and dignity in Osborne’s century-long commitment to comprehensive services for incarcerated people and their families.

A campaign centered on saving public defense in the state of Louisiana.

A new nonpartisan cultural holiday designed to bring together all Americans to know, and act on, their voting options.

Girls Who Code is reinventing the future of technology by building the world’s largest pipeline of women engineers.

A resource hub that equips prosecutors—the legal system’s powerful gatekeepers and decision makers—to reduce racism-fueled harm to Black and brown communities.

LAC fights discrimination, builds health equity, and restores opportunities for people with criminal records, substance use disorders, and HIV/AIDS.

Working cooperatively to honor heritage and build trust in programs that restore dignity to young adults in the criminal legal system.

At this pivotal moment in sentencing reform, we should be building a more fair future. Instead, our leaders are using fear to double down on the status quo.

A new kind of movement that trains and equips public defenders to coalesce their individual experiences into a nationwide push for a more compassionate justice system.

America's national debt crisis is complicated. America Off Balance breaks it down, explains how it will affect you, and empowers you to solve it.