Each year, UNICEF’s flagship publication, The State of the World’s Children, examines key issues affecting children and mothers in developing countries. In 2015, for the first time in digital native format, UNICEF wanted to shine a light on innovation and technology that is inclusive of the needs of poor and marginalized children and families. The challenge was to design an interface that could formally present UNICEF’s perspective, give voice to a dozen real-life stories of innovation, and to invite the public to share their own social innovations.
Hyperakt worked with UNICEF to define a clear content strategy that revolved around the core pillars of information: an institutional report, forty essays from child and expert innovators, and an interactive map. These three sections defined three levels of interaction, allowing the viewer to, respectively, observe, discover and share. Through consistent taxonomies and iconography, we linked the three sections together to provide a richer experience. We pushed the UNICEF brand to allow for a big and impactful visual experience to showcase the young voices of innovation.