Fund for Sarah Lawrence

Positioning a beloved university as a nexus of opportunity.

Brand Strategy, Visual Identity, Campaign Website, Visual Essay, Print

The challenge

Sarah Lawrence came to Hyperakt looking for a new approach to their annual fundraising campaign, aiming to increase the dollar amount of annual funds, participation rate among prospective givers, and ensure perpetual giving from donors into the future. The Fund for Sarah Lawrence (FSL) is a integral part of sustaining and growing one of the country’s top universities.

Hyperakt and the Sarah Lawrence team worked side-by-side to understand the barriers to fundraising, uncover insights from their target audiences, develop a new and exciting creative campaign, and recommend an impactful outreach strategy.

Project Credits

Project Team
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