Work

Fund for Sarah Lawrence

Positioning a beloved university as a nexus of opportunity.

Service
Campaign Branding
Capabilities
Two colorful flyers are stacked on a yellow surface. The top flyer is blue with bold green and yellow brushstrokes, and the text "The Fund for Sarah Lawrence." The bottom flyer is white with smaller text reading "Your Annual Fund Gift Advances The Campaign for Sarah Lawrence.

The challenge

Sarah Lawrence came to Hyperakt looking for a new approach to their annual fundraising campaign, aiming to increase the dollar amount of annual funds, participation rate among prospective givers, and ensure perpetual giving from donors into the future. The Fund for Sarah Lawrence (FSL) is a integral part of sustaining and growing one of the country’s top universities.

Hyperakt and the Sarah Lawrence team worked side-by-side to understand the barriers to fundraising, uncover insights from their target audiences, develop a new and exciting creative campaign, and recommend an impactful outreach strategy.

A desktop computer, laptop, tablet, and smartphone display a variety of colorful designs with text. The desktop reads, "Let the artists question." The laptop reads, "the environmentalists reveal." The tablet reads, "and the journalists cure.
A minimalist graphic with brush strokes in various colors (green, yellow, blue, and pink) at the corners on a white background. The text in the center reads, "This is where it happens.
Four sticky notes are arranged on a white surface. The top left green note reads, "Let the architects act." The top right pink note says, "Let the actors hypothesize." The bottom left blue note reads, "Let the chemists create." The bottom right orange note says, "For the future we need.
A magazine page features a vibrant blue advertisement with colorful illustrations of a dancer, an artist, and a filmmaker. The text reads, "Let the dancers advocate, the environmentalists reveal, and the filmmakers move. This is where it happens.
Three sketches depict the progressive stages of creating an illustration of a tree-lined path leading to a house. The first sketch is a simple line drawing, the second adds more details, and the third is a fully colored illustration with detailed trees, path, and house.
Painting of two people pulling another person on a sled near a tree and a path leading to a house. The scene is set on a blue background with green and yellow foliage around the house and path.
A series of three artistic sketches: on the left, a black and white abstract figure; in the middle, a minimalistic drawing of plants and rocks; on the right, a colorful coastal scene with buildings, a pathway, and ocean waves under a sunset sky.
An open pamphlet with colorful illustrations of houses and landscapes on the outer flaps. The center features a message that begins with "This is where it happens" in bold text, followed by smaller text detailing an event.
Three abstract drawings of dancers: the first features fluid lines in black and white; the second displays dancers outlined on a film strip; and the third shows colorful dancers in green and yellow practicing in front of mirrors.
Illustration of a red bicycle leaned against a brick wall with plants growing around. The text "Let the biologists improvise" is displayed in white, set against a purple background.
Abstract illustration on a purple background. A person is seated on a yellow, disc-like shape with fragmented pieces surrounding them. The text "the actors investigate," is written in white, with "the" in the top left, "actors" in the bottom right, and "investigate," beneath "actors.
Illustration of a person standing at a table with laboratory equipment. Text on the image reads "and the journalists cure." The background is a solid color with abstract brush strokes.
A purple background with the white text "This is where it happens." Four colorful brush strokes surround the text: green at the top left, teal at the top right, blue at the bottom left, and yellow-green at the bottom right.
An illustration of two people playing musical instruments on floating green platforms. The person in the foreground is playing a violin, wearing a yellow shirt and dark pants. The person in the background is playing a trumpet, wearing an orange shirt and dark pants.
A stack of envelopes is shown, with the top two featuring abstract paint streaks. The top envelope is dark purple, has green and turquoise paint streaks, and text that reads "PARENTS FUND INVITE" and "SARAH LAWRENCE." The bottom envelope is blue with "SARAH LAWRENCE" text.

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