Lunch Talks

James Victore

Founder, James Victore Inc.
December 2, 2011

Close-up black-and-white image of a man's face with a slightly mischievous expression. He has a mustache and beard with some wrinkles visible around his eyes, which are looking directly at the camera. The background is blurred, drawing focus to his facial features.

James Victore runs an independent design studio hell-bent on world domination. He is an author, designer, filmmaker and firestarter. He continually strives to make work that is sexy, strong and memorable; work that tows the line between the sacred and the profane. His paintings of expressionist designs can be seen on ceramics, surfboards, billboards and supermodels. Recently described as “part Darth Vader, part Yoda,” Victore is widely known for his timely wisdom and impassioned views about design and its place in the world. He expresses these views and teachings through his numerous lectures, workshops, and writings.

James’ work has been exhibited at the Museum of Modern Art in New York and is represented in the permanent collections of the museums around the globe. His clients include Bobbi Brown Cosmetics, Esquire Magazine, Moet Chandon and The New York Times. His work was recently published in a monograph titled, “Victore or, Who Died and Made You Boss?” Victore teaches at the School of Visual Arts in NYC. He lives, loves and works in Brooklyn.

  • A group of people is seated in a small room, facing a bookshelf organized by color. The room has large windows letting in natural light, and people are visible outside. The windows are decorated with festive ornaments and promotional posters.
  • A man in a suit stands in front of a projection of an illustrated bald eagle flying with the text, "THERE ARE NO SHORTCUTS" in a speech bubble. Below, smaller text is visible but illegible from this distance. The background is a plain white wall.
  • A person is sitting and looking at a wall filled with various drawings, notes, and pictures. The collage includes doodles, heart shapes, messages, and other artistic elements. The person appears to be contemplating or analyzing the colorful display.
  • A man sits at a table and holds a marker to his mouth while looking at a large yellow poster with black text that reads, "Advertisers think you're stupid. Love, Victore." A second yellow poster with the same message is displayed on a blackboard behind him.
  • A lively office space with people mingling and working on computers. String lights hang from the ceiling, adding a festive touch. The atmosphere is casual, with individuals chatting, looking at screens, and enjoying the social environment.
  • A man in a suit gestures while speaking in front of a projected image of a book titled "American B ALBB Moscow/ ViktoRE Family Tree Branch City History" on a wall. The book is black with white text and is placed on a textured surface.
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