Work

A/D/O

Broadening BMW's forward-thinking design lineage with a community innovation space for design in Greenpoint, Brooklyn.

An indoor view of a colorful, triangular glass skylight with an outside cityscape visible through it. Adjacent is an outdoor street view featuring a corner building with a mural and several pedestrians under a clear blue sky with a few clouds.

The Challenge

Geared to multi-disciplinary creative types passionate about design-focused thinking, A/D/O is outfitted with a fabrication lab with cutting-edge technology, industrial concrete floors and wood benches, a state-of-the-art restaurant, and even a rooftop mural. A/D/O brought in Hyperakt to expand their digital presence, and our goal was clear: to forge a connection between artists of all worlds, from interior designers to industrial engineers to art directors. Thinking beyond static web design, our aim was to build an online space that reflects the physical space.

A laptop displaying a website in two sections. The left section is green and announces "Introducing Huy Bui Studio" dated June 14, 2017, with social media icons underneath. The right section features an article with a small image of a person working at a desk.
Two smartphones are placed on a textured wooden surface. The smartphone on the left displays a webpage with event details, including "13 May" and "COMMON SENSE." The right smartphone shows a webpage section titled "AD/O," and mentions topics like intelligence and ontology.

An Adventurous Spirit

Mini’s iconic car design dates back to 1959. With its beautiful form and functionally compact size, Mini’s mid-century launch challenged the status quo. The car’s original designer, Sir Alec Issigonis, set up a secret office to develop it: the Amalgamated Drawing Office. This spirit of adventurous, boundary-blurring design informs the contemporary A/D/O in Brooklyn.

A two-page webpage layout. The left page has a green header titled "Workspace" with pictures of people working, desks, and communal areas. The right page has a blue header titled "Get Involved" with images of discussions, tours, art installations, and meetings.
A tablet screen displaying a minimalist website with a large pixelated cloud image on the right half. The left side features the text "COMMON SENSE. The annual season of the Design Academy at ADI explores the senses and perception," with a "REGISTER NOW" button below.

Digitally Dynamic

Every aspect of the website emphasizes texture, dynamic, overlapping images, and the constant allusion to the unexpected proximity of different practices. Through meaningful design, Hyperakt translated A/D/O’s physical architecture to digital architecture. Because we too, love beautiful things.

An aerial view of a colorful street mural and parked cars along a road on the left, with someone crafting a fabric item with their hands on the right. A black bar partially covers the middle section of the image. A brick wall can be seen partially in the upper right corner.
A computer monitor and tablet display a sleek website layout showcasing upcoming events, including an extension dinner on May 9th, a ceramics workshop on May 1st, and other classes and events in May. Each event is visually highlighted with images and dates.

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