Work

Campaign for Black Male Achievement

Building a beloved community

Brand Strategy, Visual Identity, Organizational Website
Artboard 1

Launched in 2008 by the Open Society Foundations, The Campaign for Black Male Achievement (CBMA) is pioneering and advancing the movement for Black Male Achievement across the United States, while supporting organizations committed to improving the life outcomes of Black men and boys.

In 2016, CBMA was at a turning point, having graduated from OSF and eager to communicate their new positioning, as well as the successes they’re seeing. CBMA came to Hyperakt to strengthen their messaging, brand, and web presence, with the aim of fostering new partnerships and increasing investment.

Hyperakt positioned CBMA as confident, mission-driven, and unapologetically black, with a new tagline, updated visual identity, and new website. While the content is still a work in progress, the new website clearly communicates the solutions and interventions that are working, with an emphasis on High School Excellence as a core indicator of impact in the next five years.

Rumble
CBM Abeforeandafter
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CBM Acolors
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Apparel 4
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2 notebooks
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CBM Awebsite2
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Billboard 0049 2017 05 24
CBM Amoleskin 2
CBM Ainitiatives 2
CBM Amug 2
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CBM Abeloved
CBM Arumblebag
Gloves
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Project Credits

Client
  • Campaign for Black Male Achievement
Year of Completion
  • 2017
Focus
  • For Organizations
Services
  • Brand Strategy
  • Visual Identity
  • Organizational Website
Project Team
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