Campaign for Black Male Achievement

Building a beloved community

Brand Strategy, Visual Identity, Organizational Website

Launched in 2008 by the Open Society Foundations, The Campaign for Black Male Achievement (CBMA) is pioneering and advancing the movement for Black Male Achievement across the United States, while supporting organizations committed to improving the life outcomes of Black men and boys.

In 2016, CBMA was at a turning point, having graduated from OSF and eager to communicate their new positioning, as well as the successes they’re seeing. CBMA came to Hyperakt to strengthen their messaging, brand, and web presence, with the aim of fostering new partnerships and increasing investment.

Hyperakt positioned CBMA as confident, mission-driven, and unapologetically black, with a new tagline, updated visual identity, and new website. While the content is still a work in progress, the new website clearly communicates the solutions and interventions that are working, with an emphasis on High School Excellence as a core indicator of impact in the next five years.

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