Ultimately, 100kin10 wanted to tell the story of their “path” to achieving this milestone, but they needed help telling it. Beyond the accomplishment of meeting the goal they set for themselves, the last 10 years were packed with insights that might prove useful to their partners, as well as to other organizations aiming to tackle social challenges through a networked approach. Additionally, meeting this goal isn't the finish line. Much work remains to be done and this moment marks the beginning of their process to identify the big challenge they'll take on in the years to come. The team reached out to Hyperakt requesting our support to tell the story of their success and of what’s to come for the next 10 years.
The Hyperakt team worked with 100Kin10 to create a focused, powerful story that celebrates 100kin10’s successful path from 2011 to 2021. But this was an opportunity to go beyond taking a victory lap. 100Kin10 wanted to share their successful methodology and process, rich learnings, and original resources with others who might be interested in replicating it. They also wanted to grow the network of partners they are working with for future challenges.
Path to 100k
We used an animated scroll experience inspired by the “path” metaphor to create an engaging journey for readers learning about 100Kin10's journey and accomplishments over the last 10 years. Whimsical illustrations by Merit Myers and animations give the experience a magical feeling as the story travels from past, to present and finally to a future in pursuit of a new "moonshot" goal.
We created a robust library of resources as a repository of all their resources to demonstrate how 100k achieved their goal. This part of the site delivered dozens of videos, program descriptions, partner commitments, key metrics, thoughts pieces, and articles explaining how teachers were impacted, and trend reports, among many other pieces.
Extending the brand
Path to 100K was unveiled to 100Kin10's network of partners at a conference that kicked off brainstorming for the organization's next big goal. Attendees of the event all received a swag box featuring the branding and design Hyperakt created for the website, helping to create a consistently branded experience for this landmark moment in the organization's history.