Does Your Organization Need a New Brand?
Lots of things signal the need for a new brand: a leadership change, new priorities, political shifts. Here's how to know your organization is due for a new brand and how to get started on the process.
When Is It Time to Rebrand?Beyond the strategic planning cycle, there are some less obvious moments in a nonprofit’s life when a rebrand should happen.
Take Control of Your Brand or Someone Else WillThe public often has an incomplete or inaccurate view of your organization. Building a strong brand lets you define that narrative.
What Kind of Rebrand is Right for Your Organization?Do you need a brand refresh or a brand transformation?
Planning For Your RebrandFive questions to consider before you get started.
The Maple Syrup Approach to Nonprofit BrandingHow to develop a Grade A brand that distills your organization's pure authenticity.
Do You Have a Website Problem or a Branding Problem?Let’s get to the root cause of what you’re trying to fix.
Why RFPs Aren’t Good for AnyoneMaking the case for a better approach to selecting agency partners.
The Ideal Project BriefThis is what you need to share with creative partners to set yourself up for a successful branding effort.