Does Your Organization Need a New Brand?
Lots of things signal the need for a new brand: a leadership change, new priorities, political shifts. Here's how to know your organization is due for a new brand and how to get started on the process.
Planting Seeds for a RebrandBrand Readiness lowers risk for nonprofits by building alignment, easing anxiety, and setting the stage for your brand to have lasting impact.
When Is It Time to Rebrand?Beyond the strategic planning cycle, there are some less obvious moments in a nonprofit’s life when a rebrand should happen.
Take Control of Your Brand or Someone Else WillThe public often has an incomplete or inaccurate view of your organization. Building a strong brand lets you define that narrative.
What Kind of Rebrand is Right for Your Organization?Do you need a brand refresh or a brand transformation?
Planning For Your RebrandFive questions to consider before you get started.
The Maple Syrup Approach to Nonprofit BrandingHow to develop a Grade A brand that distills your organization's pure authenticity.
Do You Have a Website Problem or a Branding Problem?Let’s get to the root cause of what you’re trying to fix.
Why RFPs Aren’t Good for AnyoneMaking the case for a better approach to selecting agency partners.
The Ideal Project BriefThis is what you need to share with creative partners to set yourself up for a successful branding effort.