Finding Your Nonprofit's Voice
Your nonprofit’s voice shapes how people connect with your mission. Learn how to craft a clear, authentic, and compelling voice that builds trust, inspires action, and strengthens your brand.
How Confident Do You Feel About Your Brand Voice?Is your verbal identity concise, clear, consequential, complete, and coherent?
Are Your People Well Equipped to Talk About Your Nonprofit?Your leadership team uses visionary language to describe your work; your staff should share that vocabulary, too.
Let Go of the JargonJust say what you mean.
Can You Define Your Brand With a One-Word Theme?If Coppola could do it with The Godfather, you can too.
The Ruthless Search for Your Nonprofit Brand’s Core IdeaBrand strategy results from synthesizing, distilling, and pruning to get down to a foundational idea. So how do you know when you’ve landed on the ideal strategy?
Your Nonprofit Could Use a Name TrimHow to update your name for modern times without “really” changing it
Your Story Defines YouNarratives are the thread that connects past, present, and future.
Analogies Can Reframe Your Brand’s PossibilitiesHow lateral thinking can unlock new ways to represent your organization.
From Function to FeelingCrafting a values-first story to create a deeper connection with donors
A Powerful Dose of Narrative ChangeStrategic branding can shift perspectives.