Insights
Observations from our adventures in nonprofit branding.
- New Candidate, Newish Brand
The art of political branding on the fly.
- The Courage to Be Better
In the face of a changing nonprofit world, improving what you do well can be more effective than becoming what you are not.
- Building a Business Case for Investing in Nonprofit Branding
How to secure support from your executive team and board to fuel a rebrand.
- The Ultimate Guide to Nonprofit Branding Budgets
This is how much organizations of different sizes should plan to invest in branding.
- Branding Is Not a Bad Word
Your brand isn’t BS – it’s your reputation.
- Beyond the Brand Guide
Foster a culture of brand participation.
- Do You Have a Website Problem or a Branding Problem?
Let’s get to the root cause of what you’re trying to fix.
- The Curious Case of the Rebrand Launch Jitters
When a nonprofit undertakes a rebrand, it’s natural to have last-minute hesitations. Take a deep breath: You’ve got this!
- A Solid Rollout Plan for Your New Brand
Before you go public with a new identity, build enthusiasm within your team.
- Planning for the Full Life Cycle of Your Brand
Thinking beyond the rebrand process.
- Is Your Brand as Good as Your Organization’s Work?
Foundations and nonprofits deserve stronger identities that reflect the true value of their contributions to society.
- 2023 Year In Review
A quick snapshot of Hyperakt’s 22nd year of life.
- How Powerful is Your Brand?
Our Nonprofit Brand Score benchmarks confidence in your brand's effectiveness and offers insights for maximizing its potential.
- What Kind of Rebrand is Right for Your Organization?
Do you need a brand refresh or a brand transformation?
- What Is Your Brand Really Costing You?
The cost of neglecting your brand far outweighs the investment in refining it.
- How Confident Do You Feel About Your Brand Voice?
Is your verbal identity concise, clear, consequential, complete, and coherent?
- Your Nonprofit Could Use a Name Trim
How to update your name for modern times without “really” changing it
- It’s Time to Change the Conversation About Change
Why strategy, branding, and design are essential to building a more just and joyous society
- Telling a New Story About Philanthropic Organizations
Philanthropies have been through the wringer, as people question their motives and actions. Branding can help communicate your organization’s new reality.
- Rowing In the Same Direction
To what extent should your nonprofit’s mission line up with your employees’ personal values?