Insights
Observations from our adventures in nonprofit branding delivered to your inbox.
Your Brand’s First Impression Can Open or Close Doors. So Make it a Good One.People respond at a gut level to the way your brand shows up in the world.
Rebranding is Expensive. Is it Worth It?Real nonprofit leaders talk about expectations and outcomes from their rebranding projects
Are Your People Well Equipped to Talk About Your Nonprofit?Your leadership team uses visionary language to describe your work; your staff should share that vocabulary, too.
The Ruthless Search for Your Nonprofit Brand’s Core IdeaBrand strategy results from synthesizing, distilling, and pruning to get down to a foundational idea. So how do you know when you’ve landed on the ideal strategy?
Branding Nonprofits is Different from Companies. Here’s Why, and Why it Matters.It’s tempting to look at consumer brands for inspiration when creating a brand for your organization. But are they really a reflection of who you are?
The Maple Syrup Approach to Nonprofit BrandingHow to develop a Grade A brand that distills your organization's pure authenticity
Take Control of Your Brand or Someone Else WillThe public often has an incomplete or inaccurate view of your organization. Building a strong brand lets you define that narrative.
Does Rebranding Really Transform Nonprofits?I realize that, coming from a branding studio, this sounds like a slightly cynical, mostly rhetorical question, but hear me out. The answer might not be what you expect.
An Ode of Gratitude to Our Social Impact ClientsA shout out of support to the amazing people we worked with in 2021 who are dedicated to building a more equitable and just society
Here's Who You Can Support This Giving TuesdayA not exhaustive list of organizations doing important work, compiled by the team at Hyperakt
Building Accessibility Deep Into BrandsAccessibility isn’t just about the final artifact
Why RFPs Aren’t Good for AnyoneMaking the case for a better approach to selecting agency partners
Who's Going to Make Sure Your Brand Is Represented Consistently On Your New Website?Defining the role of your Website Content Manager
Your Story Defines YouNarratives are the thread that connects past, present, and future
Analogies Can Reframe Your Brand’s PossibilitiesHow lateral thinking can unlock new ways to represent your organization
Humanizing Your BrandSeeing audiences as individual people with specific motivations
Planning For Your RebrandFive questions to consider before you get started
Can You Define Your Brand With a One-Word Theme?If Coppola could do it with The Godfather, you can too
Know Your Audience (Pt 3)Identify audience motivations with proto-personas
- Know Your Audience (Pt 2)
Putting stories to work using the Jobs-to-be-Done Methodology
