Hot Takes
Observations, insights, and adventures in purposeful strategy, branding, and digital design. Get them in your inbox.
- Does Rebranding Really Transform Nonprofits?
I realize that, coming from a branding studio, this sounds like a slightly cynical, mostly rhetorical question, but hear me out. The answer might not be what you expect.
- An Ode of Gratitude to Our Social Impact Clients
A shout out of support to the amazing people we worked with in 2021 who are dedicated to building a more equitable and just society
- Here's Who You Can Support This Giving Tuesday
A not exhaustive list of organizations doing important work, compiled by the team at Hyperakt
- Building Accessibility Deep Into Brands
Accessibility Isn’t Just About the Final Artifact
- Why RFPs Aren’t Good for Anyone
Making the case for a better approach to selecting agency partners
- Your Website is Done. Now Who’s Going to Manage It?
Defining the role of your Website Content Manager
- Stories from Different Tables
Articulating your organization’s purpose
- Analogies Can Reframe Your Brand’s Possibilities
How lateral thinking can unlock new ways to represent your organization
- Humanizing Your Brand
Seeing Audiences as People
- Planning For Your Rebrand
Five questions to consider before you get started
- Can You Define Your Brand With a One-Word Theme?
If Coppola could do it with The Godfather, you can too
- Identify Audience Motivations with Proto-Personas
"Know Your Audience" (Part 3 of 3): Explore strategies that help raise the bar for meaningful, mission-driven external communications
- Putting Stories to Work Using the Jobs to Be Done Methodology
"Know Your Audience" (Part 2 of 3): Explore strategies that help raise the bar for meaningful, mission-driven external communications
- How to Strategize Your Stories Across Audiences
"Know Your Audience" (Part 1 of 3): Explore strategies that help raise the bar for meaningful, mission-driven external communications
- Q&A with Sruthi Sadhujan of Hyperakt
An interview for How Brands Are Built
- 2020 Year In Review
Looking forward, looking back
- From Function to Feeling
Crafting a values-first story to create a deeper connection with donors
- Design for Democracy: Brand Toolkits
How digital toolkits mobilize social communities
- Portraits of Leadership
Maintaining momentum on nonprofit teams during COVID-19
- Pandemic-Induced DesignHow Hyperakt is harnessing design to create COVID-19 solutions