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Sports

Crafting dynamic brands that celebrate local pride, reflect cultural values, and celebrate the unifying power of sports.

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  • The image shows the logo of FC Barcelona, featuring a shield divided into four sections: the St George's Cross, the Catalan flag, the club’s initials “FCB,” and blue and red vertical stripes with a football at the bottom. The background is red.A crumpled red fabric displaying the FC Barcelona crest, featuring blue and yellow colors with the letters 'FCB' and the club's symbolic elements including a red cross, yellow and red stripes, and a yellow football.
    FC Barcelona

    Our proposal to streamline FC Barcelona's crest.

  • A group of nine kids standing in a row on a soccer field, each wearing a white T-shirt with a green soccer ball logo and the letters "UMBF" printed on the front. They smile and pose with arms around each other on a sunny day.
    Ucal McKenzie Breakaway Foundation

    Building a brand for UMBF that mixes soccer, health, and art to help Boston kids aged 8-18 grow on and off the field.

  • The image shows the New York City Football Club logo. It features a circle with "New York City Football Club" written around the edge in white text on a navy blue background. The center contains a smaller sky blue circle with a navy blue pentagon in the middle.Close-up image of the New York City Football Club logo printed on fabric. The logo features concentric blue circles with the club's name in white text surrounding a light blue hexagon in the center.
    NYCFC

    A unsolicited brand proposal for NYC's new Major League Soccer team, designed a year before the official brand was released.

  • Infographic showing the 2013 Gold Cup semifinal match between the U.S. and Mexico, with their FIFA rankings (U.S. 28 and Mexico 17). It also highlights the number of Gold Cup championships won: U.S. (4) and Mexico (6). The text lists previous winners and promotes the match.Promotional graphic for the 2013 Gold Cup featuring the US and Mexican national soccer teams. The U.S. team has 5 wins, 2 ties, 2 losses with players Dempsey and Altidore. Mexico has 2 wins, 8 ties, 2 losses with player Chicharito. Match scheduled with Belize vs USA.
    Fox Soccer: The Gold Cup's Classic Rivalry

    Breaking down how the US Men's National Team has fared against Mexico's "El Tri prior to the 2013 Gold Cup."

  • A digital display spells out "Play the Beautiful Game" in pixelated text. The letters are composed of small colored squares, giving a vibrant and mosaic-like appearance. The background is dark, highlighting the colorful text prominently.A close-up image of a pixelated pattern featuring tiny multicolored t-shirt icons arranged in a grid on a dark background. The t-shirts form various geometric shapes and give the impression of a digital, abstract design.
    Play the Beautiful Game

    Using design to support fundraising for youth soccer.

  • A colorful circular chart displays various country codes like ESP, NED, JPN, GER, and others arranged radially in segments. The central focus is on "ESP" written in red, with concentric layers dividing multiple country codes. The chart has a 3D appearance.A framed poster hangs on a white brick wall, featuring a colorful circular chart. The chart shows the progression of teams in the 2010 World Cup in South Africa, with each round depicted in a different ring. The poster's header and footer contain text and logos.
    Champs Ring

    The history of sports championships, visualized.

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Hyperakt is a NYC certified Women-Owned Business Enterprise (WBE).

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