Work

Play the Beautiful Game

Our contribution to a project where designers came together in support of youth soccer

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The Ucal McKenzie Breakaway Foundation, a youth soccer and community building organization in Boston puts out an annual fundraising calendar containing original artwork from the country’s most celebrated and emerging designers, artists, illustrators and photographers. Proceeds from the calendar support soccer and health summer clinics for Boston city youth ages 8-18. The calendar is sold at the MoMA store, as well as online. Hyperakt was invited to participate in the fourth edition of the calendar. Our contribution is a typographic solution using soccer jerseys to compose the phrase “Play the beautiful game.”

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Project Credits

Client
  • Ucal McKenzie Breakaway Foundation
Year of Completion
  • 2012
Focus
  • For Initiatives
Services
  • Print
Project Team
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