For the 6th

A campaign centered on saving public defense in the state of Louisiana.

Service

Capabilities

The image is divided into two sections. On the left, there is a text graphic that says "FOR THE 6TH." On the right, people are protesting, holding signs that read "Don't Shoot" and "There is no justice... It's just us!" Some signs also reference Baton Rouge and Alton Sterling.

Background

Despite the constitutional guarantee to counsel, the promise by the U.S. Supreme Court in Gideon v. Wainwright to counsel for those too poor to afford it, and the desire, drive, and ability of current and future public defenders to provide justice, the ability to do is blocked in several key ways.

Visit For the 6th

A collage of 15 diverse individuals holding signs with handwritten messages starting with "I stand for" followed by various statements supporting causes like empathy, equal treatment, understanding, and justice. They are all smiling and standing against a plain wall.

The challenge

Hyperakt was tasked with creating a campaign brand and website that would raise broad awareness of the promise of, need for, and the obstacles to meaningful access to counsel for all. The campaign should inspire people to see that access to counsel is one of the civil rights issues of our time, to get involved, and to want to do something.

Split image: Left shows a person wearing a black T-shirt with "FOR THE 6TH" inside a square. Right shows two white T-shirts. The first displays the same text. The second has a quote in a square: "Accomplishing a strong teamwork is when someone in a team succeeds to make something.

Three smartphones displaying a case study on user pay and public defense. The screens show text about crises such as a police shooting and a flood. The emphasis is on trust issues and public perception during justice system failures.

The opportunity

Represent Justice, Zealous, national experts, strategic thought partners, and local defender offices have an extraordinary opportunity to translate the vortex of energy that has surrounded the release of the movie "Just Mercy" into the launch of a high impact, long-term national campaign to achieve meaningful access to counsel for all. A striking campaign brand is critical to energizing the public around this issue.