Ford Foundation Website

Combating inequity like never before.

The Ford Foundation, an 80 year old philanthropic organization has just undergone a 2-year transition process under the leadership of president Darren Walker. Dubbed FordFoward, the transition signals significant changes in the way the Ford Foundation awards grants. The Foundation’s programs have been redesigned from the ground up to focus expressly on combating inequality. As Walker states, “Inequality, in all its forms, represents the greatest impediment to just, fair, and peaceful societies that offer opportunity for all. This is because inequality, in its broadest sense, can be found at the root of nearly every injustice.”

Hyperakt has been working with the Ford Foundation for over 5 years on various projects. As the transition was taking place, we were asked to redesign the organization’s primary channel of communication, their website to reflect the changes afoot in their strategy. The new site is bold, clean, colorful and huge — a breath of fresh air in the philanthropy sector. The Foundation’s new focus and newly realigned initiatives are clearly articulated, and the site’s structure has been completely redesigned to remove barriers and help readers find exactly what they’re looking for. Most importantly, people are brought to the forefront of the entire experience.

A pentagonal diagram titled "Inequality" at the center. Each vertex highlights a cause: "Embedded cultural narratives," "Unfair rules of the economy," "Persistent prejudice and discrimination," "Failure to invest in and protect vital public goods," and "Unequal access to government.
A desktop monitor, tablet, and smartphone display a website with the headline "Identity Justice." The main image shows people boarding a bus. The site appears to feature news and articles about social issues. The background is a muted purple color.
A series of colorful icons representing various themes such as Civic Engagement, Creativity, Equitable Development, Gender, Inclusive Economies, Internet Freedom, and Youth Opportunity. Each icon is paired with descriptive text outlining specific goals and areas of focus.
Three laptops are arranged side by side. The central laptop displays a website with various icons and a menu that includes links to different topics or categories. The screen of the left and right laptops is partially shown. The background is a purple color.
Illustration of three people in colorful outfits interacting with large, abstract plant vines. One person stands with a notepad, another examines a plant through a magnifying glass, and the third kneels, closely inspecting a vine. The background is bright orange.
A two-part diagram. The left side features a layered triangle with sections labeled "Rocket fuel," "Predictable and routine," "Resilience," and "Strong foundation." The right side has five interconnected circular icons representing various activities and processes.
A collage of three web page screenshots. The first page lists "JustFilms Collection" articles, the second page features "Challenging Inequality" information with diagrams, and the third page shows "Grant makers," displaying photos and names of individuals.
A desktop computer stands on a purple surface displaying a website featuring a smiling woman with curly hair in a fur coat. The website headline reads "#PopJustice: When pop culture meets social justice." The background features people in leather jackets.
An artistic illustration features three people engaged in harvesting activities amidst green leafy vines with yellow flowers on a red background. One person climbs a ladder, another carries a large cylindrical object, and the third carries a sack over their shoulder.
A laptop showing the "Equals Change Blog" webpage with a purple background. The website header has the logo and navigation links. The main content area displays two articles with images and author names. Two additional laptops with partial displays are on either side.

Project Credits

Year of Completion
Project Team
  • Deroy Peraza
  • Margaux Le Pierrès
  • Eric Fensterheim
  • Ambika Roos
  • Jeanne Henry
  • Wen Ping Huang
  • Jason Lynch
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