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Hype Insights

Learnings from our adventures in purposeful branding.

Two dark blue hands are arranging colorful, irregularly shaped paper pieces on a light background. One hand is pointing, while the other holds a purple piece, suggesting organization or creative activity.
Why Design Craft Still Matters in a World of Automation

Defending nuance and human touch in the age of AI visuals.

  • Illustration of a large, colorful butterfly flying above a group of smaller purple butterflies against an orange and yellow sky with fluffy white clouds.
    The Nonprofit Distinction Struggle

    How to break free from sameness and claim your own authentic visual identity.

  • A stylized image of a sunset over a brown landscape, with a large musical note embedded in the ground. The note’s stem has a green leaf, resembling a plant sprouting from the soil.
    Planting Seeds for a Rebrand

    Brand Readiness lowers risk for nonprofits by building alignment, easing anxiety, and setting the stage for your brand to have lasting impact.

  • A simple illustration of a red five-petaled flower with a yellow center, surrounded by green leaves, set against a bright yellow background.
    What Makes a Good Logo?

    Why logos matter less—and more—than you think.

Insights Mixtapes

  • Illustration of a green leafy plant with small red berries and a single yellow flower, centered on a light background with a thick orange border.

    What Branding Is and Why Brands Matter to Nonprofits

  • A small potted plant casts a shadow shaped like a large, leafy tree with branches and many round fruits on a bright yellow background, framed by a thick green border.

    What's the ROI for a Brand?

  • A stylized illustration of a compass with a blue face, orange-rimmed case, and a bold arrow pointing diagonally. The background is bright yellow with a blue border.

    How to Evaluate Your Brand's Effectiveness

  • A minimalist illustration of a dark blue plant with four leaves on yellow ground, set against a purple sky with an orange sun partially visible on the horizon. The image is framed by a thick dark blue border.

    Does Your Organization Need a New Brand?

  • Colorful illustration of stylized butterflies with blue, purple, and orange wings on a light yellow background. The butterflies are outlined with white dots and framed by a bright blue border.

    How Courageous Nonprofits Drive Meaningful Change

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Hyperakt is a NYC certified Women-Owned Business Enterprise (WBE).

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