Born and raised in Mexico City, Armin is a graphic designer and writer now living in Austin, Texas. He is co-founder of UnderConsideration, a graphic design firm and publishing enterprise all rolled into one. While he has written for most of the well-known trade publications, he is better known for his writing on the blogs that make up the UnderConsideration online network, as well as from the books he has co-authored with his wife and partner, Bryony Gomez-Palacio. Armin spends a modest time on the road lecturing and serving on design juries. Through UnderConsideration’s Department of Design he designs corporate identities, books and web sites for a few clients.
“Designers don’t talk about money at all, but how are we able to know if we are valuing our work correctly if we have nothing to compare it against?”