As the founder of Via Collective, Katie’s passion for wayfinding strategy is at the heart of improving people’s interactions with the built environment. By focusing on client communications and user-focused results, she’s delivered targeted solutions to clients throughout North America. Katie is a strong believer in collaboration with other experts to create user centered, on brand, and experiential design solutions. She a regular speaker on wayfinding strategy and how it is “more than signs”, sharing her expertise and passion for solutions that work for all people. She has presented her ideas and projects at American Planning Association (APA), American Institute of Architects (AIA), and Society for Experiential Graphic Design (SEGD).
“If you think of wayfinding as being a journey from point A to point B, point A does not always begin in that place that you have been hired to design for. It almost always begins when people discover a place exists.”