Doctors of the World

Caring for the vulnerable in the US and abroad.

A close-up of a brochure with a blue circular overlay displaying the text "1.5M uninsured people in 2008." The background shows an image of people, including a person wearing a red headscarf and another person in a white headwrap.


International crises like wars and famines often dominate headlines for a few days before they are replaced in the global media spotlight by the next tragedy. But the victims of each local calamity continue to suffer long after the world’s attention has moved on. Billions of poor and marginalized people around the world endure ill health without access to adequate medical care and never make it into the news.

Médecins du Monde, also known as Doctors of the World, is an international NGO that provides emergency medical aid in war and crisis zones, but also strives to ensure continuous health care to neglected populations everywhere. In contrast to other medical NGOs, Doctors of the World sees its mission of providing universal health care access as inseparable from politics, and is unafraid to take a stand against abuse and bear witness to the atrocities it encounters.

A booklet with the title “DOCTORS OF THE WORLD” features a cover image of smiling individuals, primarily women, some wearing headscarves. The focus is on a woman in a black dress, holding a folder. The background shows a group of people in colorful attire.
Open book with a blue page on the right side. The right page features the white logo of "Doctors of the World," a circle with a cross and dove, and text describing the organization as providing medical care to vulnerable populations affected by various hardships.
An information spread titled "Our Work" featuring a destroyed building in a disaster-stricken area. Details on international programs show impact statistics such as 5 million target population, 1.6 million beneficiaries, and presence in 43 countries, among other data.

The challenge

With a thriving brand presence in Europe but little recognition in the US, Doctors of the World approached Hyperakt to differentiate their local health clinics from other global health organizations. Leveraging the significant equity of its global brand the booklet emphasizes the bold statistics that demonstrate Doctors of the World’s impact and reach.

A two-page spread shows a world map with dots indicating various locations. The pages highlight projects in Guatemala, Mali, and Nepal, featuring small images and descriptions. Pie charts at the bottom display data on program categories and international spending.
A spread from a report about Haiti. The left page shows a man interacting with two smiling children in front of a wall. The right page includes text about Haiti with an orange title, "Impact: Haiti," and a small world map highlighting Haiti's location.
A magazine or brochure open to a page titled "Impact: Haiti." The page features a map highlighting Haiti's location, text detailing emergency response efforts, and photographs of people engaged in relief activities. The left side of the image shows part of another page with blurred content.

Project Credits

Year of Completion
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