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One NYC

The plan for a strong and just city.

Service
Campaign BrandingVisual Storytelling
Capabilities
  • Digital Storytelling
A collage of various images with the letter 'Y' prominently featured. The 'Y' shapes are filled with diverse scenes including urban landscapes, people working or posing, a sunrise, graffiti art, and other vibrant settings. The backgrounds within each letter vary widely.
A computer monitor displays a website for #OneNYC. A bold blue section on the left reads “It’s called #OneNYC” with text about creating a strong, fair city. The right side has vibrant images of New York City landmarks and people, forming the text "NYC.
A line of various website goal pages displayed in different colors, illustrating individual initiatives. The text above reads, "Goal pages are all color-coded within their Vision and include individual initiatives.
A city skyline composed of various tall buildings under a clear sky. The image has a purple color overlay. Large, bold white text in the center reads "#ONENYC".
A graphic showcasing four colorful sections with headings: Economy, Sustainability, Housing, and Thriving Neighborhoods. Each section has related thematic images and text, situated under purple headers. The text above reads, "Every Vision and every Goal is simple to navigate.
Text 'NYC' is filled with various images, including people in conversation and officials in uniform, set against a white background.
Screenshot of a website design showing multiple "Speak Up" call-to-action buttons in yellow and white with the text "What does your [agency] look like?" on a pastel yellow and white background. To the right, blue text reads "Public call to action Always visible no matter where you are on the site.
A grid of twelve blue icons on a white background. Icons include: a person with a palette, an equal sign with a slash through it, a location pin, a faucet, an upward arrow, a tree, a grid of squares, a government building, two people side by side, and a megaphone.
A webpage with a light blue header and body background, titled "#ONENYC". Below are sections labeled "A Growing Population", "An Evolving Economy", and "Growing Inequality" with brief descriptive texts underneath each. The bottom part features a vision statement for NYC.
Multiple electronic devices, including a desktop computer, laptop, tablet, and smartphone, display webpages related to a city planning initiative. The screens show various colors, images, texts, and graphics with phrases like "This is our city," and "Making these visions a reality.
A webpage displaying "Tracking our progress" with a construction scene highlighted in red and pink hues. The goal is to create and preserve 200,000 affordable housing units and support the creation of 160,000 additional units by 2024. Navigation options are at the top.

Project Credits

Client
  • NYC Mayor's Office
Year of Completion
  • 2015
Issues
  • Cities
  • Environment
Services
  • Campaign Branding
  • Visual Storytelling
Capabilities
  • Digital Storytelling
Project Team
  • Laura Berglund
  • Wen Ping Huang
  • Ambika Roos
  • Eric Wang

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  • A person points at their white T-shirt, which has a pixelated black object in the center. Behind them is a wavy blue and yellow background. The left side of the image shows a toolbar resembling a digital painting or graphic design program.A composite image showing four photo-editing windows open on a computer screen. Each window features a close-up of a man's face with different issues: messy hair, a black eye, stubble on his chin, and a tooth gap. The windows have editing tools and menus visible.
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Hyperakt is a NYC certified Women-Owned Business Enterprise (WBE).

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