Work

RPA Fourth Regional Plan

An ambitious 25 year plan to transform the tri-state area to confront challenges to equity, accessibility, affordability, and climate change.

A background with a map in grayscale showing outlines of rivers and land. In the foreground, there are two blue circles on either side, with two orange rectangles placed between them. In the center, a green triangle points upward.

The Regional Plan Association, RPA, is an urban research and advocacy organization working in the New York, New Jersey and Connecticut metropolitan region. Over its 90 year history it has been involved in some of the region’s most important public works and economic development projects.

RPA’s Fourth Regional Plan, A Region Transformed, will propose investments and policies to ensure the region’s success to all residents in years and decades ahead. Working closely with RPA, Hyperakt created the brand identity for A Region Transformed.

The identity is based on a system of basic geometric shapes and colors that represent the core building blocks of the fourth plan: Prosperity and Opportunity, Sustainability and Resilience, Movement and Connection. The interplay of these dynamic shapes reveal tangible, carefully considered recommendations for the long-term success of the region and it’s residents.

Two versions of a logo are shown side by side. On the left, the logo has a gray background with text that reads "A Region Transformed" in gray. On the right, the same logo appears on a black background with white text. The logo includes geometric shapes and blue dots.
A collage features blue circles, green triangles, and orange rectangles on a dark background. Overlapping these shapes are images showing a coastal park, a construction site, and an aerial view of a residential neighborhood.
A black background with a stylized, colorful number 4 consisting of green, yellow, orange, and blue geometric shapes forming the number.
Three rows of open books displayed with pages facing up, showing various designs and layouts. Pages contain text, colorful graphics with geometric shapes, charts, and images. Themes include introduction, typographic elements, and design guides.
A hardcover book titled "A Region Transformed" is displayed at an angle against a white background. The cover is black with geometric patterns and shapes in green, blue, orange, and gray. The spine is green with white text.
A graphic collage featuring three trees with green foliage and a yellow wooden bench against a dark gray, green, and white geometric background. The shapes include triangles, rectangles, and a circle, creating a modern, abstract composition.
Three colorful vertical banners, each divided into two parts with geometric cutouts. Left to right: blue for "Communities Revitalized" with a neighborhood aerial view, green for "Open Space Reimagined" featuring a waterfront, and orange for "Connections Revitalized" showing a construction site.
A bus stop shelter features a large poster titled "Connections Revitalized." The poster's abstract design includes geometric shapes and a bus illustration, promoting infrastructure improvements. Trees and buildings line the sunny street in the background.
Outdoor posters at a bus stop. The prominent poster has the title "A Region Transformed" and displays a person hiking in a mountainous area with geometric designs overlay. Another similar poster is visible in the background. A harbor view is in the distance.

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